Friday, April 17, 2009

SuperBowl Ads

Company: Game Day

Target Audience: Male around the age 14-25

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Moving Screen

What is the slogan/message for the company? Live in your world. Play in ours.

Was the message effective? Why or why not? Yes, because it made me want to play the game..

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Company:Budwiser

Target Audience: 21-50, mostly male

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? The face close ups

What is the slogan/message for the company? Drink Responsibly

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Company:Chrysler

Target Audience: 25-40

What persuasive method used (humor, action, celebrity, human interest, etc.)?Action and style

How were camera shots and editing used to enhance the message? Black and white

What is the slogan/message for the company? drive and love

Was the message effective? Why or why not? Nope, didnt make me want to buy it.

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Company: Pepsi

Target Audience: 12-40

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Zooming

What is the slogan/message for the company? Drink
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Company:Fed Ex

Target Audience: Older age

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Going back and forth from him and her

What is the slogan/message for the company? Express

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Company: Dodge

Target Audience:

What persuasive method used (humor, action, celebrity, human interest, etc.)? Action/ humor

How were camera shots and editing used to enhance the message? Moving of the camera

What is the slogan/message for the company? Hit it
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Company: Gatorade

Target Audience:

What persuasive method used (humor, action, celebrity, human interest, etc.)? Human Interest Celebrity

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? Is it in you?
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Company:ESPN

Target Audience: Sport lovers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Camera

What is the slogan/message for the company? This is sportscenter
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Company: H&R

Target Audience: 21-40

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? we will find what others miss.
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